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Sarah Aird-Mash
The Google Search Apocalypse (And How Your Business Can Survive It)
LLMs have already rewritten the rules of search—turning one-click queries into instant answers that leave brands fighting for visibility. As traffic drops and CPCs rise, the businesses that win will be those that shift fast, making their content quotable, trustworthy, and AI-ready.
Sarah Aird-Mash
Balancing Long-Term Goals with Short-Term Outcomes
In B2B marketing, professionals face a unique challenge: delivering immediate results while staying true to long-term strategic goals. Recent data* offers a more balanced view than headlines often suggest, showing that marketers aren’t solely driven by short-term targets but are working to build lasting value too.
Mitch Richards
Building a B2B Community That Thrives
For B2B brands looking to create a thriving community, understanding where audiences can be found, what they seek, and how best to interact with them is crucial. There's a whole world out there beyond LinkedIn.
Sarah Aird-Mash
Your Go-to-Market Isn't Broken – It's Misaligned
In the rush to launch, scale, or hit next quarter’s number, many companies skip the hard work of building a truly aligned, customer-focused GTM strategy.