MirrorWeb

A custom HubSpot build designed for performance, flexibility and scale.

MirrorWeb, a leading provider of digital compliance and archiving solutions, needed to migrate their marketing site from Webflow to HubSpot. But this wasn’t a lift-and-shift. They wanted a site that was faster, better optimised for SEO, easier to manage - and built for future content growth. Off-the-shelf themes couldn’t meet their design and functionality requirements, so we proposed a more tailored approach.

Our Solution

We designed and developed a custom-built HubSpot theme to give MirrorWeb full control over layout, functionality and performance. This bespoke setup gave us the creative flexibility to deliver a site that looked great and worked hard: without the limitations of marketplace templates. We paired this with SEO research and technical recommendations, ensuring the new site architecture was fully optimised for search and speed. The sitemap was structured with performance in mind, prioritising key SEO pages and future content areas. We also embedded robust analytics and tracking from the ground up, giving the MirrorWeb team complete visibility into how the site performs and where to optimise next.

The Outcome

The result is a fast, intuitive and visually engaging website - purpose-built for growth. With SEO baked in from the start and customisable templates for future rollouts, MirrorWeb now has a strong foundation to expand its digital presence. Plus, with a clearer view of performance metrics, the team can make smarter, data-led decisions about where to focus next.