Netacea

We helped Netacea turn technical complexity into clear, compelling campaigns - and drive better leads.

Netacea, a leading bot protection platform, needed a sharper performance strategy to match their growth ambitions. Their product was powerful - but highly technical - and existing campaigns struggled to connect with broader buying groups. With inconsistent creative, unclear messaging and a disjointed user journey, they weren’t reaching the right audiences or driving enough qualified traffic. Their goal: build a smarter, more cohesive digital experience - one that would boost engagement, lower cost-per-lead and clearly communicate the value of bot protection to non-technical stakeholders.

Our Solution

Future Perform joined Netacea as part of a wider marketing transformation project led by Future Group. Over six months, we worked closely with the brand and strategy teams to re-engineer the company’s performance channels - aligning media, messaging and measurement around a single goal: better leads. We restructured Netacea’s paid media approach with refined targeting, rebuilt campaign frameworks and created a suite of new creative assets designed to simplify technical content. We focused on making digital threats feel real - and the product feel essential - for decision-makers across high-traffic sectors like retail, streaming, gaming and ticketing.

The Outcome

Early results show stronger engagement, improved funnel performance and more qualified traffic. With clearer messaging and purpose-built creative, Netacea is seeing lower cost-per-lead and more effective campaign delivery. And with a new website launching in Q2 - alongside refreshed decks, case studies and sales enablement tools - the brand is now equipped with a full-funnel strategy built for growth in a highly competitive space.